A.Cross-cultural Communication

Problems exist but also can be solved. As it is shown in the previous pages, cross-cultural communication did help people removing misunderstanding and narrowing gaps. It is just “a field of study that looks at how people from differing cultural backgrounds endeavour to communicate.” Orininally found in bussiness that seeking to expand globally. I guess it starts form Silk Road- ancient Chinese trade route- that linked China with Europe. Nowadays, it works on all fields. It “tries to bring together such a relatively unrelated areas as cultural anthropology and established areas of communication. Its core is to establish and understand how people from different cultures communicate with each other. Its charge is to also produce some guidelines with which people from different cultures can better communicate with each other.” Cross-cultural communication, as in many scholarly fields, is a combination of many other fields. These fields include anthropology, cultural studies, psychology and communication. The field has also moved both toward the treatment of interethnic relations, and toward the study of communication strategies used by co-cultural populations, i.e., communication strategies used to deal with majority or mainstream populations.

Deutsche Welle Global Media Forum, 2008 (English version)